IPG Logo

Transforming A $160 Billion Healthcare Market, Beautifully.

After 8 years straight of landing on the FORBES FORTUNE 500/5000 list IPG had grown from a startup to a successful enterprise healthcare brand. This many-times-over award winning healthcare company deserved an award winning website and we delivered (Raegan Healthcare and PR Awards finalist). This immense website loaded with content for several different target audiences was a major undertaking from both sides of the table. Through coming together, overcoming obstacles and challenges to reposition their Brand to reflect their evolution, we successfully re-launched a new website for IPG.

 

Best Healthcare Website Finalist

(top 6 out of 100’s)

 

Enterprise Challenges

The challenges we faced when approaching the ipg.com redesign was information overload, complex audience segments and product offerings. We redesigned the website with a feature rich but simple navigation system, high-end branding and design on every single page along with highly focused user journeys for each target audience. Over 12 new pages were added to achieve seamless user journeys for each segment.

 

BEFORE

AFTER

Scope of Work

  • Enterprise Digital Business Strategy
  • Website Redesign
  • Inbound Marketing Systems
  • Seamless Sister Website Integration

ROI

  • Repositioned Enterprise Brand
  • Increased & More Targeted Traffic
  • Inbound Marketing Automation
  • High SEO Ranking
  • Detailed Customer Profiles / Avatars